OCT. 31 - NOV. 1, 2008
TIME WARNER
CONFERENCE CENTER
NYC

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DAY ONE - Friday, October 31st

Conference Opening Night Reception* - Aicon Gallery - 35 Great Jones Street, NY, NY, Map

6:30pm - 7:30pm	Cocktail Hour - Welcome to SAMMA 08 Conference attendees, speakers and sponsors gather to kick off SAMMA 2008
7:30pm - 9:30pm	Opening Reception Special presentation by Sesame Street Workshop India Special performance by music pioneer and DJ Karsh Kale *open to all Full Conference Pass Holders, Speakers and Sponsors

DAY TWO - Saturday, November 1st

Conference Day Events – Time Warner Conference Center - 59 Columbus Circle (enter at 58th Street Entrance), NY, NY, Map

8:00am	Registration & Breakfast Opens
10:00am - 11:00am	Conference Welcome & Morning Keynote Mr. Peter Liguori, Chairman/CEO, Fox Broadcasting Company - "From Star Wars to American Idol: The Universal Art of Storytelling" ** Keynote must start at 10am; please be in seats by 9:45am.
11:00am - 11:30am	Networking Break - sponsored by IPG (The Interpublic Group)
11:45am - 1:00pm	Morning Parallel Sessions -Chasing the 21st Centruy Consumer: How Brands Are (Re)Thinking Marketing and Consumers (Hudson Room) -Hollywood Meets Bollywood: How US & Indian Entertainment Companies Are Shaking Up Hollywood and Bollywood (Tower West) -Developing Digital Communities: Gamechangers in Content, Social Media and Mobile Speak Out (Tower East)
1:15pm - 2:30pm	Lunch & Luncheon Keynote/Fireside Chat Mr. Pradeep Guha, former CEO, Zee Telefilms & former President, Times of India Group "The Future of the Indian Entertainment and Media" Sponsored by Jet Airways
2:45pm - 4:00pm	Afternoon Parallel Sessions -First Mover Advantage: Capturing New Consumer Markets and the $80 Billion South Asian Consumer (Tower West) -Big Media + the Digital Consumer: How Technology, Content & Distribution are Changing the Face of Consumer Entertainment (Hudson) -It's Not Your Dad's Bollywood!: New Generation South Asian-Inspired Entertainment, Content & Distribution Companies Speak Out! (Tower East)
4:00pm - 4:30pm	Netorking Break - sponsored by Davis & Gilbert
4:30pm - 5:30pm	Closing Keynote Mr. Deepak Masand, SVP/Global Head Innovations and Commercial Marketing, VISA Worldwide "Reflections of My Journey as a Marketer"

To reach Saturday Gala location, please use cab or subway (readily available outside of Time Warner at Columbus Circle)

Saturday Evening Gala Program* - The Altman Building - 135 W. 18th Street, NY, NY, Map

7:00pm - 11:00pm	Saturday Night Gala, with Open Bar/Cocktails sponsored by Diageo
	7:00pm - 8:30pm, Cocktail Reception
	8:30pm - 11:00pm, Gala Dinner with Special Guests Bamboo Shoots
11:00pm -	Post Gala Party - Location - To be Announced at Gala *open to Full Conference Pass holders or Gala Ticket Holders Only